Book Promotion Schedule
7-12 Months Prior to Publication Date
- Get a PO Box for a private business address.
- Ask publisher for a list of reviewers or search for reviewers yourself via the Internet.
- Research local events and book fairs to happen around the time of your book release.
- Learn what your publisher will do for marketing purposes.
- Find out where your publisher will send the book for reviews.
- Create a website or update it.
6 Months Prior to Publication
- Finalize the overall marketing/promotional plan: release date, website launch, promotion deadlines, book review deadlines, blogging schedules, book signings, speaking engagements.
- Send announcements to newspapers, trade magazines, etc. that have “up-coming publications” columns.
- Prepare a press release to send with galleys.
- Request extra covers from publisher, for store displays and for publicity use.
- Send manuscripts out for endorsement quotes.
- Have a professional photo taken for publicity use; head shots in both black and white and color.
- Finalize cover endorsements, text, and author information.
- Set up Google Alerts for your name and your book title, separately.
5 Months Prior to Publication
- Get bookmarks and flyers designed and printed.
- Get stationary and business cards designed and printed.
- If the book is self-published (“indie” published) or print-on-demand published, order a supply of books for publicity purposes.
- Make sure the publisher sends out galleys for reviews, send them yourself.
- Map out the book tour: physical or virtual.
4 Months Prior to Publication
- Write a postcard or send a flyer to wholesalers, distributors, booksellers and sales reps to become personally acquainted with as many as possible.
- If you travel during this time, leave bookmarks, flyers, and business cards at booksellers in the cities you travel through.
- Send flyers and bookmarks to independent bookstores.
- Send announcements to regional, local, and alumni newsletters.
- Write an author profile for advertising your book.
- Gather any press clippings for book tour pitches to media.
- Write 10-15 sample questions or tips for interviews and press kits.
- Write press release.
- Update your media database.
- Set up book signing events and start planning the book tour, if you plan to do one.
- If possible, arrange speaking/autographing sessions at Barnes & Noble bookstores.
3 Months Prior to Publication
- Reserve ad space in publications advertising your book.
- Assemble press kits and mail to media.
- Write pitch letters to media.
- Send bio, photo and book cover to publications advertising your book.
- Prepare questions for hosts to ask during interviews for publicity and book tours.
- Check with retailers in book tour cities regarding stocking your books.
- If your book is self- or POD published, make arrangements for independent bookstores to carry your book on commission basis or other arrangement.
- Create and launch a book trailer.
- Schedule your book launch party, physical and online.
2 Months Prior to Publication
- Send autographed copies of your book and a pitch letter to local newspapers, radio and television talk shows to secure interviews.
- Start follow-up calls to media and bookstores in each city on your book tour.
- Update schedule for book tour and book travel and hotel reservations.
1 Month Prior to Publication
- Mail additional bookmarks to bookstores.
- Mail postcards, bookmarks, and/or newsletter announcements to fans from previous published works.
- Send media kits to television, radio, and newspapers in the locations where a book signing is scheduled.
- Set up time to arrange displays in local bookstores for your speaking session.
- Write a small blurb regarding your talk and book for the Community Relations Coordinator to include in the Barnes & Noble newsletters.
- Prepare and practice presentation for any speaking session planned.
- Send any special requests for the book signing/speaking session to the bookstore two weeks in advance.
1 Week Prior to Publication
- Confirm book signings one week before event.
- Try to speak with store manager to generate excitement over speaking session and book signing.
- Offer a book to be raffled off to booksellers the day of the event.
- Update your website with book information, excerpt, and links.
- Announce the publication date with all social media.
- Continue promoting to all local media. Do radio, TV, and press interviews.
- Update all online options: website, social media, links to where book can be purchased.
- Update your email signature with a buy link.
- Go on book tour.
Day of the Event
- If a PA system is involved, check the system 15 minutes before speaking.
- Check to see if refreshments are available, if being provided. Make sure you have a glass of water before speaking.
- Check your chair placement to be sure the audience can see and hear you clearly.
- Arrange staging area where you will speak with your books.
- Bring pens and autograph stickers.
- Ask store manager to make an in-store announcement 15 minutes and 5 minutes before you are scheduled to begin speaking.
- Check to see that the music in the store is either turned off or turned down before you begin speaking.
- Personally thank as many of the store employees as you can when you have finished speaking and autographing.
- Assist in cleaning up the event.
When You Get Home
- Send thank you notes to everyone involved in the speaking/book signing event.
- Continue to schedule book signings, speeches, and seminars.
- Periodically mail excerpts to newspapers for continued exposure.
- Visit your loops and message boards to participate in conversations and support other authors.
- Host a contest on your site to draw traffic, advertise it on your social networks.
- Review conferences to attend with an eye on promoting your book.
© 2011 Starla Kaye