Social Media for Writers: Facebook and Twitter

Importance of Social Media

• Communicate with readers, other writers, publishers, and editors
• Provide quick samples of your writing style
• Sharing bits of news
• Promoting discussions for others to follow

Facebook Fan Page

• This is a step beyond just personal communication with family and friends. This lets you promote your writing business and connect with other writers, publishers, and readers.
• A plain fan page includes a wall for sharing messages, feed, photos (of you, events, or covers), videos (book trailers), and a list of fans.
• There are a lot of interactive applications that can be added to the page, or you can create your own application. These are the applications that will bring readers back to the page.
• Let it show your personality by adding a logo or photo.
• Use a sharp graphic to link to your website.
• Add a flashy banner on the side to promote a contest.
• Add links to status posts to raise your ranking.
• Write questions and invite interaction.
• Post once a day, preferably in the morning.

Helpful Links to Create a Facebook Fan Page:
Tutorial Blog
12 Reasons You Need a Facebook Fan Page…
How to Create a Custom Vanity URL for Your Facebook Fan Page
10 Ways to Create a More Engaging Facebook Page
Facebook Marketing Tips: Make the Most of Your Fan Page:

Marketing on Twitter
• Micro blogging with small spurts of content.
• Don’t spam. Do post meaningful, relevant content for readers to look forward to reading.
• Create a profile page and choose a background design that fits your personality.
• Facilitate conversation by asking questions.
• Follow almost anyone who follows you. Unfollow spammers.
• Promote other people.
• Retweet the good things you read.
• Use Tweetdeck so you can see more.
• Tweet about your blog posts by asking a question that leads readers to the post.

Helpful Links About Marketing on Twitter:
10 Tips to Be Effective at Marketing on Twitter
Twitter Marketing Tips

© 2011 Starla Kaye

The Smarts

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This website is the work of Starla Criser, an author who has published more than 50 stories, both traditionally and through self-publishing routes.