Website vs. Blog
Definition of a Blog
The word “Blog” is actually short for “web log” and it is a dynamic website that may contain a number of pages. Usually it is a frequently updated online journal featuring personal writing, photography, artwork, and videos. They reflect the personality of the blog author (blogger).
Definition of a Website
A website is a permanent online address where information about a business, products, services or hobby is described in detail. It contains a set of interconnected pages, including a homepage, images or videos hosted on one or several web servers.
- • Usually is a more formal, has a more official business approach to a website than a blog.
- • Normally contains an index or menu which is repeated on every page, listing all available pages.
- • After updating a website, it can take search engines a while to do another round to pick up the changes on a website and update their indexes.
- • Offers a better browsing experience for someone seriously searching for data.
- • Mainly good for displaying one-time information that doesn’t require regular updating.
- • Easier to set up, host and run than a website.
- • Usually navigated from page to page by links within posts to other related posts.
- • May have a sidebar which lists recent posts and archives by month.
- • Usually have categories to differentiate between types or topics of posts.
- • Usually allows for interactive communication between the blogger and someone reading a post and then commenting on it.
- • Due to their being frequently updated with posts, they are picked up more often by search engines. The posting “pings” the search engines that there is content to be indexed.
- • Can be used to increase traffic to a website.
- • Search engines push blogs higher up because of their dynamic, fresh content.
- • Require more time spent on regular posting with relevant content. Do not set up a blog that you don’t have the time to maintain. You will annoy readers who check back and find nothing new.
Types of Blogs
- • Personal: This is usually an ongoing diary or commentary by an individual. They can reflect on life, works of art, and can be sentimental in quality.
- • Corporate or Organizational: Blogs can be used internally for communication in a corporation. They can be used externally for marketing, branding or public relations purposes. Or they can be used by clubs and societies to communicate about club and member activities.
- • Genre: Some blogs focus on a specific subject such as politics, travel, fashion, education, a niche, music, etc.
Things to Consider
• How quickly do you want to gain recognition with search engines and readers? If your time is limited, I suggest setting up a blog first. When you have more time and money, set up a website and tie the blog to it.
© 2011 Starla Kaye