Website vs. Blog

Definition of a Blog
The word “Blog” is actually short for “web log” and it is a dynamic website that may contain a number of pages. Usually it is a frequently updated online journal featuring personal writing, photography, artwork, and videos. They reflect the personality of the blog author (blogger).

Definition of a Website
A website is a permanent online address where information about a business, products, services or hobby is described in detail. It contains a set of interconnected pages, including a homepage, images or videos hosted on one or several web servers.

Website

  1. • Usually is a more formal, has a more official business approach to a website than a blog.
  2. • Normally contains an index or menu which is repeated on every page, listing all available pages.
  3. • After updating a website, it can take search engines a while to do another round to pick up the changes on a website and update their indexes.
  4. • Offers a better browsing experience for someone seriously searching for data.
  5. • Mainly good for displaying one-time information that doesn’t require regular updating.

Blog

  1. • Easier to set up, host and run than a website.
  2. • Usually navigated from page to page by links within posts to other related posts.
  3. • May have a sidebar which lists recent posts and archives by month.
  4. • Usually have categories to differentiate between types or topics of posts.
  5. • Usually allows for interactive communication between the blogger and someone reading a post and then commenting on it.
  6. • Due to their being frequently updated with posts, they are picked up more often by search engines. The posting “pings” the search engines that there is content to be indexed.
  7. • Can be used to increase traffic to a website.
  8. • Search engines push blogs higher up because of their dynamic, fresh content.
  9. • Require more time spent on regular posting with relevant content. Do not set up a blog that you don’t have the time to maintain. You will annoy readers who check back and find nothing new.

Types of Blogs

  1. • Personal: This is usually an ongoing diary or commentary by an individual. They can reflect on life, works of art, and can be sentimental in quality.
  2. • Corporate or Organizational: Blogs can be used internally for communication in a corporation. They can be used externally for marketing, branding or public relations purposes. Or they can be used by clubs and societies to communicate about club and member activities.
  3. • Genre: Some blogs focus on a specific subject such as politics, travel, fashion, education, a niche, music, etc.

Things to Consider
• How quickly do you want to gain recognition with search engines and readers? If your time is limited, I suggest setting up a blog first. When you have more time and money, set up a website and tie the blog to it.

© 2011 Starla Kaye

The Smarts

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This website is the work of Starla Criser, an author who has published more than 50 stories, both traditionally and through self-publishing routes.